The Beauty of Flower Farming

If you’re ever passing in Farmingdale, New Jersey, you may take in the scent of beautiful gardens and flowers. Local, organic and absolutely gorgeous, Flowers From the Farm NJ offers “fresh flowers from farm to vase” right in our backyard.

Dana Vargo is the heart and soul of this floral farm. Leaving a corporate job to pursue her passion, she was called to create a beautiful and sustainable space for growing gorgeous gardens full of life. Dana provides full-service wedding day floral design, with beautiful flowers and greenery picked fresh from her farm.

We had the pleasure of working with Dana on Flowers From the Farm’s brand-new logo re-design. Learn a little bit more about her below!

Art Paper Scissors: Tell us a little bit about you and your journey to becoming a flower farmer. How did Flowers from the Farm come to life?

Dana: The journey was an unexpected one, as I never thought of farming flowers or farming anything for that matter until 6 years ago. I had been perfectly content working a desk job in a corporate setting until in 2011 when I began practicing yoga. The corporate experience was invaluable, as I was the president of a small company and it gave me a lot of the business knowledge that I use today to run my one-woman operation. The practice of yoga allowed my perspective on the world to change, and I began to truly listen and observe life from what I believe to be a broader mind set. The change was gradual, but I felt that I needed to do something of and for the earth.

When the notion of flower farming came to me, I knew without any doubt that it was exactly what I was meant to do. I can also say that I knew zero about growing anything - and thankfully I had no idea how huge and daunting the task of farming was! Farming using organic practices was a no-brainer, being kind to the earth, giving a safe haven for the “3 B’s” (bees, butterflies and birds) was a number one priority.

I am incredibly lucky to have a husband who supported my idea without question. When the time came in July of 2015 to leave my prior career behind, he was 100% on board.

My first small floral arrangements were sold at a local farmers market; now 5 years later, I farm at my home in Farmingdale, NJ and have fields at Calgo Gardens, a garden and landscape company in Freehold, NJ. I have a seasonal weekly flower share club, sell small arrangements at Calgo Gardens, take custom orders for birthdays and special occasions and offer full floral service for weddings and other events.

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Art Paper Scissors: What makes Flowers From the Farm unique?

Dana: A growing trend across the country and abroad is the farmer/florist and the home-based floral design studio. The truth is that it makes total sense with the desire to buy local, source local, eat local, etc. - why not use locally grown flowers?

The traditional florists are not to be frowned upon and I have great respect for them, but for person that would like annual phlox or celosia as opposed to baby’s breath and red carnations - that’s where I come in. Not only do I have the unusual, but I have freshly harvested dahlias, lisianthus and more in colors that have a depth that is hard to imagine. The flowers change throughout the season, which my clients find exciting. Every year, I add new colors and/or varieties along with growing popular favorites.

In addition to the flowers, different fillers and elements are used when creating arrangements. A branch adds height, while herbs such as dill, mint or basil add fragrance, and a wild grass adds movement. Nothing is off limits, and there are no rules in creating an arrangement. As long as it is pleasing to the eye,I am free to create using anything to help make the happen. The creative process is always moving and I find myself constantly looking for new elements to add.

Being realistic, it is not possible to grow everything needed for a wedding, so I am fortunate to have a local wholesaler to source what I need and make sure the bride’s vision becomes a reality.


Art Paper Scissors: Let’s talk about your new logo. We loved working on the re-design with you! How did you envision your logo? What elements did you want to incorporate into the new design?

Dana: This process was incredible and Lisa was a dream to work with. My original logo was from 2014 and was very farm-driven in the way it looked and the elements used. Now in 2019, my business has evolved into a farmer florist with weddings and floral arrangements being a large part of what I do.

The feel I wanted for the new logo was to be seen as farmer and florist that is creative, current and upscale, with a component of fun. I wanted the format to be more of an outline with the mind seeing flowers, but not anything specific and a slight bit of color to make it pop. The font is always tricky and I felt that it shouldn’t all be the same, so when we used a fun font for FLOWERs that brought it all together for me.

Lisa was super patient as I asked for a few revisions, but she is a true professional and really listened to me with each change; it was not long before she nailed it. The whole process took a few weeks and only four revisions, which I think is amazing and I LOVE my new logo! I have had many compliments on it. One of the best parts is that it can be an outline if I decide to do hats, tee shirts, etc.

Art Paper Scissors: What services do you offer couples looking for wedding florals? Do you have any information or resources for brides and grooms looking to find a florist for their big day?

Dana: I offer full-service florals which means all personal flowers – bouquets, boutonnieres, corsages, combs, crowns even floral jewelry along with centerpieces, arbors, aisle markers and so on. I am very hands-on with the brides and or as much as they would like me to be as we collaborate and work out ideas together discussing flowers and color tones to use. The brides and grooms I typically work with hire me for my creativity and to help bring out the feel for their day. I encourage them to look for pictures for style and color, not for me to recreate exactly but so that we both are on the same page for their vision. When designing for their day, I often say I channel the bride when creating her bouquet and other elements, it’s just how I work.

I feel the two greatest resources out there right not are Pinterest and Instagram. Bridal websites and such are good as well, but inspiration often strikes when just browsing pictures. The one statement I say to all of the brides that I meet are that there are no rules, do whatever you want to do, go with your personal style and make the day yours. Talk the ideas out and come up with a plan that works for you as a couple and your loved ones be them family or friends.

Art Paper Scissors: What do you love most about floral design for weddings?

Dana: As you know each couple is so different and each venue is as well. The individual and personal components keep it fresh and invigorating. Yes, it can be stressful planning for the day that will forever be remembered, but capturing the essence of what they want and knowing that you did so is rewarding. I think the couples that work with me are the ones that want something different, they are open to ideas and the creative process.

I like to do something that is unexpected, the couple may not have asked for it, maybe it’s a few florals scattered on the sweetheart table, or a flower that I find in the garden that was not planned but works so nicely in the bouquet and maybe the groom’s boutonniere. I love designing for weddings because as cliché as it is, it is the happiest day of their lives up until this point as a couple, and that’s what I want to be part of.


Art Paper Scissors: And of course, probably our hardest question - what are your favorite flowers?

Dana: Great question! It changes daily. I can tell you the most special flower for me on a personal level is a Cosmo.

Not only was it the first flower I grew from seed that bloomed in my now-flower garden, but it reminds me of my father who unfortunately passed before he could see the garden become a reality. There are flowers that take my breath away, a few that come to mind are velvety purple gladiolas, pastel anemones and buttery yellow stock - just pure perfection!

Check out Flowers From the Farm NJ!

We can create fabulous floral wedding invitations customized perfectly for your wedding day. Click here to connect with our team.

May Bride of the Month: Cassandra Wood

Here at Art Paper Scissors, we absolutely love bringing a couples’ wedding theme to life. From save-the-dates to invitations to thank you cards and everything in between, Art Paper Scissors is a couple's one-stop-shop for all things wedding stationery. 

Today we are chatting with our May bride of the month, Cassandra Wood. The new Mrs. Wood and her husband Richard tied the knot just a few months ago in March 2019 with a beautiful celebration at The Palace at Somerset Park. We loved designing their romantic floral watercolor wedding invitations, featuring rich hues and a rustic-inspired vibe.

Cassandra is sharing all of the details of their wedding day - read on and enjoy these beautiful photos of the new Mr. and Mrs., captured by CLB Photography!

This photo captured by Art Paper Scissors

This photo captured by Art Paper Scissors

Art Paper Scissors: Tell us about your wedding day. The date, place and any extra fun details you would like to share.

Cassandra: Our wedding date was March 9, 2019. It was the absolute most perfect day from start to finish! We married at Saint Peter's The Apostle in New Brunswick, a very formal and traditional catholic wedding. After, we took a short ride to our wedding venue, The Palace at Somerset Park. This is where we excitedly continued our celebrations by eating, drinking and dancing the night away! 

Art Paper Scissors: How do you remember that special day? Any great memory that stands out?

Cassandra: How can I choose just one memory that stands out?! Every moment of that day was so special and so sentimental that it is so hard to narrow it down to just a few.

Waking up for the last time as a "Wolff" was so surreal and yet exciting. I had some great moments getting ready surrounded by my family and very best friends. However nothing that morning could compare to the first time I locked eyes with my husband as I greeted him down the aisle. After that moment everything was so special because even though we have known each other for years, everything now had become our "first" again. Our first kiss as husband and wife, our first meal, our first dance and all of the other firsts as the new Mr. & Mrs. Wood that followed!

Art Paper Scissors: What is your favorite part about being married?

Cassandra: My favorite part about being married is that nothing at all has changed! We are still the same people that fell in love, just now we had given the ultimate commitment to one another.

Art Paper Scissors: Describe your wedding theme and feel in 3 words. Why did you choose this theme?

Cassandra: Rustic, romantic and chic.

My husband and I love the great outdoors. We pride ourselves on trying to travel the world, climbing on top of mountains, through caves and waterfalls. We also enjoy camping. These were our rustic influences. Although I love adventure, I equally love glitz, glam and twinkle lights, which play into the romantic and chic elements of our wedding. My husband may not be able to say the same about himself but he supports my passion for rhinestones! 


Art Paper Scissors: How did you decide on your watercolor floral wedding invitations?

Cassandra: We decided our theme for our wedding invitations purely based on our personalities. We wanted to incorporate both what we love and who we are at the same time. That is how we decide our color scheme (maroon, hunter green, lace, burlap and rose). Lisa also designed our magnificent monogram with our iconic W intertwined between antlers.

Art Paper Scissors: What design element or feature was a “must have” for your wedding invitations?

Cassandra: I absolutely fell in love with our burlap and lace mix, along with our signature monogram W tag. Once Lisa presented those options to me, I knew we had to have it!


Art Paper Scissors: What advice do you have for other brides and grooms looking to incorporate their theme or personal elements into their wedding invitations?

Cassandra: Some advice I would give to brides and grooms: just be authentically true to who you are both as individuals and as a couple. Create something you both love together and whatever you choose will be perfect!

Thank you, Cassandra and Richard! We are so happy that you enjoyed every moment of your wedding day. Congratulations!

Looking for the perfect invitations for your dream wedding? Click here to contact the Art Paper Scissors team and get started.