Art Paper Scissors is lucky to work with incredible vendors and create the most amazing experience for our couples. One such vendor is SociaLife, dedicated to providing quality assistance with the planning of your special day. The SociaLife team takes the stress out of wedding planning so the bride, groom and guests can just enjoy the day and celebrate!
We’ve done a Q&A with Kelly Heyn, owner of SociaLife, to see what goes into being a bride’s right-hand woman the day of her wedding. We work with Kelly and her team to ensure that every couple nails their vision and wedding theme, and how they want their dream wedding invitation to look.
APS: How did you get started in the wedding planning and production business (or, how did SociaLife … come to life)?
Kelly: I grew up in the wedding business. My father was the owner of Heyn Photography, which is now owned by his partner Marissa. I grew up flipping through wedding albums and watching him work directly with couples. As I got older, I started working with him to design the wedding albums. I realized that while I didn’t have a passion for photography itself, I did enjoy design and working one-on-one with clients. That’s when I decided to break into the wedding industry and began working for a local floral designer. I absolutely fell in love with being onsite at weddings and creating a one-of-a-kind event. Soon after, SociaLife was born!
APS: What services do you offer couples, and in what stage of planning do most come to SociaLife for assistance?
Kelly: At SociaLife, we offer everything from full wedding planning to day-of coordination. Some clients hire us right after they get engaged to assist them with finding a venue and booking their wedding vendors. However, we have clients that hire us after they have planned the bulk of the wedding themselves, but have decided that they want someone else to execute the details on the day-of, so that they can fully enjoy the wedding day without worry.
Over the years we have found that brides and grooms come to us at different stages in their planning, some needing more assistance then others. Because of this, we recently started allowing our clients to “build their own” package; that way, couples can hire a planner for the exact services they need the most assistance with. Whether they need help with event design, or assistance in setting up transportation for their guests, we are able to create a package that is right for them.
APS: What advice would you give to a newly engaged couple beginning the planning process, and how to incorporate their theme into their invitation design?
Kelly: After the wedding date and the venue is chosen, the theme and style of the event should be the next item that couples discuss. Are you interested in throwing a formal party or a more casual affair? Do you want your wedding to reflect the season, such as a fall wedding that incorporates pumpkins, or would you prefer a more unique theme, such as a nautical or rustic? Finally, is there a specific color palette that you would like to incorporate? These decisions will be carried into the rest of your planning. For instance, the colors you choose will likely be incorporated into your wedding attire. The theme of the wedding will typically be reflected in your centerpieces, table lines, floral choices, and of course, invitations! Deciding on all of this in advance will help you and your planner make decisions along the way that reflect the theme and style. It will also help your invitation designer incorporate that vision into your save-the-dates and keep the look cohesive as you move along in your planning and work on your invitations and reception materials.
APS: What gives you the most enjoyment as a professional wedding and party planner?
Kelly: My favorite part about wedding planning is getting to see it all come together. When I start working with clients in the beginning stages of their planning, it’s all brand new. The first meeting is all about me getting to know their personalities, hearing their love story and discussing their wedding plans. Over the course of the planning process, we work closely together to create their wedding. It’s a lot of work! I get to know my clients really well and I try my best to bring their personalities into their wedding details. It’s amazing starting from scratch and then being able to see it all come to life the day of the wedding. During the reception I usually take a step back and just watch everything. I love seeing how happy my clients are. That’s the moment that I really look forward to and it’s what inspires me to keep planning other events. I absolutely love being a part of my couples' special day and helping them create the wedding of their dreams.
Thanks to Kelly and the rest of the SociaLife team for chatting with us! Watch our video to learn more about our collaborations: